Beauty, Events

Pure Beauty Urban Shield Line: Going Beyond Limits with Nature’s Best Barrier


It can be quite a challenge to take great care of your skin when you’re a Filipina on the go. Up to
98% of us are exposed to and are affected by the city’s harmful elements and heavy pollution on a daily
basis. Thankfully, I’m blessed enough to forgo the need to commute. Unfortunately, I still have to expose my skin to Manila’s harmful pollution, dirt, grime, etc I’m on my way to events or running around the city for errands.  These irritants undoubtedly causes stress to my skin, making it look dull and tired. Dust trapped in sweaty pores can lead to break outs and the harsh rays from the sun
can cause oxidative damage.

But it’s is never too early to start thinking of ways to protect your skin. I’m already 23 years old and my skin is starting to age even as earlt as now. So I’m constantly looking for products that can nourish and protect from the inside out, before the worst damage happens.

So when I found out that Watsons Philippines recently launched a new product line tailor-made for every Filipina, I was all eyes and ears! The Pure Beauty innovative Urban Shield Line is a  special anti-pollution range of products that is the first of its kind in the country. Inspired bynature and infused with the gloriously antioxidant powers of pomegranate, it is a line perfected by science to become your skin’s most potent shield against skin-damaging elements.

The Pure Beauty Urban Shield line is the brainchild of renowned Korean dermatologist, Dr. Seong
J. Kim. Imagine stepping out into the intense heat with three umbrellas to shield you from sun damage. Dr. Kim explains that this is what the three-level protection that Urban Shield offers- one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs ® with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrate and Phyto-Placenta, which make the range the best of its kind.

Pure Beauty Urban Shield is composed of the following products:

1. Makeup Remover Cleansing Wipes
2. Clarifying Foaming Cleaner
3. Clarifying Toner
4. Reviving Serum
5. Reviving Eye Gel
6. Protective Day Lotion
7. Renewal Night Cream
8. Recharging Mask

Packed with the power of all natural pomegranate extracts and Pure Beauty’s IBR ingredients
which allow for deeper penetration through fermented natural ingredients, the Urban Shield line is an
essential for girls-on- the-go. For the best protection against damaging pollution, which also helps
revitalize your skin and repair dullness, be sure to choose Nature’s Best Barrier.
Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix!

For product updates, follow Watsons on Facebook or go to their website.


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Share your Pure Beauty experience using the hastags: #PureBeautyUrbanShield,
#NaturesBestBarrier and #WatsonsPH.

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